This inventor holds 11 USPTO granted patents. Top assignee: Microsoft Technology Licensing, LLC. Active years: 2001-2012.
Location History:
- Bellevue, WA (US) (2003 - 2004)
- Redmond, WA (US) (2001 - 2012)
Company Filing History:
Years Active: 2001-2012
Title: D Maxwell Chickering: Innovator in Targeted Solicitation and Advertising
Introduction
D Maxwell Chickering is a notable inventor based in Redmond, WA (US). He has made significant contributions to the fields of targeted solicitation and advertising through his innovative patents. With a total of 11 patents, Chickering has established himself as a key figure in the technology sector.
Latest Patents
Chickering's latest patents include a decision theoretic approach to targeted solicitation aimed at maximizing expected profit increases. This invention utilizes a decision theoretic model to identify a specific sub-population for solicitation, constructed to enhance profit margins. The model employs a decision tree that outlines paths from a root node to various leaf nodes, incorporating a solicitation variable that indicates whether a solicitation has been made or not.
Another significant patent involves a cluster-based and rule-based approach for automated web-based targeted advertising with quotas. This invention focuses on the targeted delivery of items, such as advertisements, while managing inventory through a cluster-based or rule-based methodology. Each item is allocated to clusters based on predetermined criteria, including quotas for item visibility and constraints for cluster visits.
Career Highlights
Chickering is currently associated with Microsoft Technology Licensing, LLC, where he continues to innovate and develop new technologies. His work has had a profound impact on how businesses approach targeted marketing and advertising strategies.
Collaborations
Throughout his career, Chickering has collaborated with esteemed colleagues, including David Earl Heckerman and Christopher A Meek. These partnerships have further enriched his contributions to the field.
Conclusion
D Maxwell Chickering's innovative work in targeted solicitation and advertising exemplifies the impact of technology on modern marketing strategies. His patents reflect a deep understanding of decision theory and inventory management, positioning him as a leader in his field.