The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 24, 2012
Filed:
Oct. 24, 2005
D. Maxwell Chickering, Redmond, WA (US);
David E. Heckerman, Bellevue, WA (US);
D. Maxwell Chickering, Redmond, WA (US);
David E. Heckerman, Bellevue, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
A decision theoretic approach to targeted solicitation, by maximizing expected profit increases, is disclosed. A decision theoretic model is used to identify a sub-population of a population to solicit, where the model is constructed to maximize an expected increase in profits. A decision tree in particular can be used as the model. The decision tree has paths from a root node to a number of leaf nodes. The decision tree has a split on a solicitation variable in every path from the root node to each leaf node. The solicitation variable has two values, a first value corresponding to a solicitation having been made, and a second value corresponding to a solicitation not having been made.