Craig Mathis

Title: Craig Mathis: Innovator in Psychographic Targeting

Introduction

Craig Mathis is a notable inventor based in American Fork, Utah, with a total of seven patents to his name. His work primarily focuses on techniques for targeting users based on psychographic profiles, which has significant implications for marketing and user engagement.

Latest Patents

One of Mathis's latest patents is centered around techniques for targeting a user based on a psychographic profile. This innovation involves providing content, such as marketing materials, tailored to an individual's psychographic profile. The method includes obtaining a psychographic profile that encompasses various dimensions, including interests, attitudes, opinions, values, behaviors, and activities. The content is then delivered to the individual based on the alignment of their psychographic profile with that of the content. Another significant patent involves audience comparison, where systems and methods are designed to present a user interface that highlights differences between segments of end users. This allows marketers to quickly identify distinguishing metrics and relationships between different user segments.

Career Highlights

Throughout his career, Craig Mathis has made substantial contributions to the field of marketing technology. He has worked with prominent companies such as Adobe, Inc. and Adobe Systems Incorporated, where he has applied his innovative ideas to enhance user targeting and engagement strategies.

Collaborations

Mathis has collaborated with talented individuals in his field, including Natalee A Villa and Scott T Pead, contributing to the development of advanced marketing solutions.

Conclusion

Craig Mathis stands out as an influential inventor whose work in psychographic targeting continues to shape the marketing landscape. His innovative patents and career achievements reflect his commitment to enhancing user engagement through technology.