The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 03, 2021
Filed:
Jun. 13, 2016
Adobe Inc., San Jose, CA (US);
Trevor Paulsen, Lehi, UT (US);
Craig Mathis, American Fork, UT (US);
Nikolaos Vlassis, San Jose, CA (US);
Branislav Kveton, San Jose, CA (US);
Kristopher Paries, Murray, UT (US);
Ivan Andrus, Saratoga Springs, UT (US);
Hung Bui, Sunnyvale, CA (US);
Michael Rimer, Saratoga Springs, UT (US);
ADOBE INC., San Jose, CA (US);
Abstract
Systems and methods are disclosed herein for providing a user interface representing differences between segments of end users. The systems and methods receive user input on a user interface identifying a first segment, the first segment being a subset of the end users having a particular characteristic, determine differences between the first segment and a second segment, and represent, on the user interface, the differences between the first segment and the second segment based on relative significances of the differences. The marketer using the user interface is able to quickly and easily identify the metrics, dimensions, and/or relationships to other segments that most distinguish the compared segments from one another.