Company Filing History:
Years Active: 2017
Title: Colin Andrew Shepherd: Innovator in Pay-per-Click Advertising
Introduction
Colin Andrew Shepherd is a notable inventor based in San Rafael, CA. He has made significant contributions to the field of advertising technology, particularly in the Pay-per-Click (PPC) advertising market. His innovative approach has led to the development of a unique tool that enhances the connection between publishers and advertisers.
Latest Patents
Colin holds a patent for the Click Conversion Score (CCS). The CCS is designed to provide a new 'Ad-Exchange' that connects publishers and advertisers in the PPC advertising market. This tool introduces checks and balances into the Ad-Exchange by evaluating the quality of traffic that each publisher provides to advertisers. The CCS employs an adaptive, multi-dimensional profiling system to assess this quality. The assessment directly influences the charges billed to advertisers, ensuring a fair and effective advertising environment. The score is adaptive and relies heavily on the conversion feedback loop provided by advertisers. Each click and resulting conversion from the Ad-Exchange is scored, reflecting a ratio of the measured conversion rate for a publisher's traffic against the expected conversion rate based on advertisers' histories.
Career Highlights
Colin is currently employed at Fair Isaac Corporation, where he continues to innovate in the field of advertising technology. His work has been instrumental in shaping the way advertisers interact with publishers, making the advertising process more efficient and effective.
Collaborations
Colin has collaborated with notable colleagues such as Joseph P. Milana and Bogdan Eugen Popescu. Their combined expertise has contributed to the advancement of advertising technologies and the successful implementation of innovative solutions in the industry.
Conclusion
Colin Andrew Shepherd's contributions to the Pay-per-Click advertising market through his Click Conversion Score patent exemplify his innovative spirit and dedication to improving advertising technologies. His work continues to influence the industry, making him a significant figure in the realm of advertising innovation.