The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 19, 2017
Filed:
May. 13, 2008
Joseph P. Milana, San Diego, CA (US);
Bogdan Eugen Popescu, Hercules, CA (US);
Colin Andrew Shepherd, San Rafael, CA (US);
Joseph P. Milana, San Diego, CA (US);
Bogdan Eugen Popescu, Hercules, CA (US);
Colin Andrew Shepherd, San Rafael, CA (US);
FAIR ISAAC CORPORATION, Minneapolis, MN (US);
Abstract
A Click Conversion Score (CCS) is a tool to provide a new 'Ad-Exchange' for connecting Publishers and Advertisers in the Pay-per-Click advertising market. The CCS provides checks and balances into the Ad-Exchange by assessing the quality of traffic each Publisher provides Advertisers using an adaptive, multi-dimensional profiling system. This assessment is directly used in the charges billed the Advertisers. The score is adaptive, and highly dependent on the conversion feedback loop provided by Advertisers. A CCS system scores each Click and each resulting Conversion an Advertiser receives from the Ad-Exchange. In the preferred implementation, the score reflects a ratio of the measured conversion rate for a Publisher's traffic with the 'expected' conversion rate based upon Advertisers histories.