Company Filing History:
Years Active: 2013-2017
Title: The Innovative Mind of Bogdan Eugen Popescu
Introduction
Bogdan Eugen Popescu is a notable inventor based in Hercules, California. He has made significant contributions to the fields of advertising technology and financial modeling. With a total of 2 patents, his work reflects a deep understanding of both market dynamics and predictive analytics.
Latest Patents
One of his latest patents is the Click Conversion Score (CCS). This innovative tool provides a new 'Ad-Exchange' for connecting publishers and advertisers in the pay-per-click advertising market. The CCS assesses the quality of traffic each publisher provides to advertisers using an adaptive, multi-dimensional profiling system. This assessment directly influences the charges billed to advertisers. The score is adaptive and relies heavily on the conversion feedback loop provided by advertisers. Each click and resulting conversion from the Ad-Exchange is scored, reflecting a ratio of the measured conversion rate for a publisher's traffic against the expected conversion rate based on advertisers' histories.
Another significant patent is focused on optimizing portfolios of financial instruments. This decision model applies current data from a mortgage portfolio to generate a first portfolio metric. It is formed from a network of predictive models trained on historical data from various mortgage account profiles. The model allows for the modification of attributes affecting the performance of the mortgage portfolio, enabling the optimization of a second portfolio metric in light of user-defined constraints.
Career Highlights
Bogdan works at Fair Isaac Corporation, a leader in analytics and decision management technology. His role involves leveraging his expertise to develop innovative solutions that enhance financial decision-making processes.
Collaborations
He collaborates with talented individuals such as Chisoo Lyons and Eric C Wells, contributing to a dynamic work environment that fosters innovation and creativity.
Conclusion
Bogdan Eugen Popescu exemplifies the spirit of innovation through his patents and contributions to technology. His work continues to influence the fields of advertising and finance, showcasing the impact of inventive thinking in modern industries.