Company Filing History:
Years Active: 2016-2018
Title: Cihat Basol: Innovating Audience Measurement Through Closed Captioning
Introduction
Cihat Basol is a prominent inventor based in London, GB, recognized for his contributions to television audience measurement technologies. With a total of two patents to his name, Basol's work primarily focuses on utilizing closed captioning data to improve the accuracy and efficiency of audience measurement services in the broadcasting industry.
Latest Patents
Cihat Basol's latest patents include innovative systems and methods designed for using closed captions to measure television viewership. These patents address the challenge of providing accurate audience measurement without requiring broadcasters to install additional watermarking equipment. His approach involves a small video capture device that receives video signals viewed by an audience member, extracting and transmitting embedded closed captioning data to a measurement server. This server then compares the received data against a database of closed captioning text to identify viewing patterns. This methodology not only allows for cross-referencing against local and national broadcast signals but also enhances the reliability of audience identification through dynamically generated confidence scores, even with short closed captioning texts.
Career Highlights
Cihat Basol has established himself within Google Inc., where he leverages his expertise in technology and innovation to develop solutions that enhance the television viewing experience. His work exemplifies the intersection of engineering and audience analytics, making significant contributions to the fields of media and broadcasting.
Collaborations
At Google Inc., Basol collaborates with talented professionals such as Ant Oztaskent and Yaroslav Volovich. Together, they drive innovative projects that push the boundaries of technology in audience measurement and data analytics, showcasing the power of teamwork in addressing complex industry challenges.
Conclusion
Cihat Basol stands out as a significant inventor in the realm of audience measurement technology. His patents demonstrate a commitment to enhancing the media landscape by leveraging existing data in innovative ways. With prominent colleagues and a strong foundation at Google Inc., Basol continues to pave the way for future advancements in television viewership analytics.