Google Inc.

Cihat Basol

Ant Oztaskent

Yaroslav Volovich

Simon Michael Rowe

James Robert Stewart

To provide audience measurement services without requiring broadcasters to install additional watermarking equipment, a small video capture device may receive a video signal viewed by an audience member, the signal including embedded closed captioning data, and may decode and transmit the closed captioning data to an audience measurement server. The measurement server may receive the data and compare the received data to a database of closed captioning text to identify matches. The database may be populated via one or more additional capture devices receiving local or national broadcast signals, or with data separately provided by broadcasters. When a match is found, the measurement server may determine that the audience member is watching a program having the corresponding closed captioning. Dynamically generated confidence scores may allow for reliable identification of audience members of content, even with very short closed captioning data lengths.

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London, United Kingdom

Cihat Basol