Christopher Farmer

Title: Innovations of Christopher Farmer

Introduction

Christopher Farmer is an accomplished inventor based in Austin, TX. He has made significant contributions to the field of online advertising technology, holding a total of six patents. His work focuses on enhancing the efficiency of real-time bidding processes for online advertisements.

Latest Patents

One of his latest patents is titled "System and method for controlling real-time bidding for online advertisements." This invention discloses a method and system that facilitates communication between a bidder, an impression server, and an event tracking server. The process begins when the bidder receives a real-time bidding (RTB) request containing an available impression from an exchange. The bidder then places a bid corresponding to the RTB request. The impression server responds to impression requests from a browser, while the event tracking server handles event requests. Campaign performance data is retrieved from the impression and event tracking servers and compared to the campaign target. Based on this data, the bidder is notified whether to bid for online advertisement impressions.

Career Highlights

Christopher has worked with notable companies such as Maxpoint Interactive, Inc. and Valassis Digital Corporation. His experience in these organizations has allowed him to refine his skills and contribute to innovative solutions in the advertising technology sector.

Collaborations

Throughout his career, Christopher has collaborated with talented individuals, including Kurt Carlson and Joseph Epperson. These partnerships have fostered a creative environment that has led to the development of groundbreaking technologies.

Conclusion

Christopher Farmer is a prominent inventor whose work in real-time bidding for online advertisements has made a significant impact on the industry. His innovative patents and collaborations highlight his dedication to advancing technology in advertising.