Maxpoint Interactive, Inc.

Valassis Digital Corp.

Christopher Farmer

Kurt Carlson

Michael Els

Joseph Epperson

Ben Haley

Damien Harris

Robert Gonzalez

Mark Lowe

Igor Postelnik

Paul Hodges

A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises communicating with a bidder and an impression server and an event tracking server. The bidder receives a real-time bidding (RTB) request containing an available impression from an exchange and places a bid corresponding to the RTB request. The impression server receives impression requests from a browser and responds to the impression requests from the browser. The event tracking server receives event requests from the browser and responds to event requests from the browser. Campaign performance data is retrieved from one or more of the impression server and the event tracking server and compared to the campaign target. The bidder is notified whether to bid for online advertisement impressions based on the campaign performance data.

System and method for controlling real-time bidding for online advertisements

A method and system for optimizing real-time bidding on online advertisement placements is disclosed. According to one embodiment, a computer-implemented method comprises receiving a real-time bidding (RTB) request from a RTB partner who is selling an impression on behalf of a publisher. Several probability scores are predetermined based on various criterion. During the processing of a real-time bid request, a combined probability score and threshold are calculated based on these probability scores. The decision to bid on and price to bid for the impression is determined by the RTB system. Campaign targets are based on the combined probability score. A RTB bid response indicating the selected campaign targets and the bid prices are returned to the RTB partner.

System and method for optimizing real-time bidding on online advertisement placements utilizing mixed probability methods

A system for improving shape-based targeting by using interest level data is disclosed. According to one embodiment, a computer-implemented method includes creating one or more trade zones, wherein creating a trade zone includes grouping a set of parameters to deliver custom shapes, clustering the custom shapes according to offline data and geographic distribution of IP addresses, and mapping clusters of the custom shapes to IP addresses. Data indicating consumption of a content source is received by one or more trade zones at a calculated rate and the calculated rate is analyzed to determine an interest associated with each trade zone. Targeting is based on a selected trade zone, wherein the selected trade zone is selected based upon a desired interest representative of a desired audience. A targeting request is transmitted including instructions or information associated with a target action, and the target action is performed.

System for improving shape-based targeting by using interest level data

A system for handling multiple simultaneous campaigns that improves advertisement performance through shape based targeting and real-time impression acquisition is disclosed. According to one embodiment, a computer-implemented method comprises receiving a bid request, creating a possible advertisement set based on the bid request, filtering the possible advertisement set to produce a reduced advertisement set, creating one or more tradezones. Creating a tradezone comprises clustering data sets according to one or more of offline data, online data, and geographic distribution of a plurality of IP addresses to form custom shapes, and mapping the custom shapes to the plurality of IP addresses. Remaining advertisements are targeted in the reduced advertisement set, wherein remaining advertisements are targeted based on a selected tradezone, and wherein the selected tradezone is selected based upon a set of parameters representative of a desired audience. The bid request is transmitted including display instructions associated with an advertisement when the bid is selected, and the advertisement is displayed.

System for handling multiple simultaneous campaigns that improves advertisement performance through shape based targeting and real-time impression acquisition

A system for improving shape-based targeting by using interest level data is disclosed. According to one embodiment, a computer-implemented method comprises creating one or more trade zones, wherein creating a trade zone comprises grouping a set of parameters to deliver custom shapes, clustering the custom shapes according to offline data and geographic distribution of IP addresses, and mapping clusters of the custom shapes to IP addresses. Data indicating consumption of a content source is received, the content source having a plurality of tokens. The plurality of tokens is organized according to the one or more trade zones, wherein the one or more trade zones consume the tokens at a calculated rate and the calculated rate is analyzed to determine an interest associated with each trade zone. Targeting is based on a selected trade zone, wherein the selected trade zone is selected based upon a desired interest representative of a desired audience. A targeting request is transmitted including instructions or information associated with the target action, and the target action is performed.

Growing community of inventors

Austin, TX, United States of America

Christopher Farmer