Chris Wilkens

Title: Chris Wilkens: Innovator in Local-Search Optimization

Introduction

Chris Wilkens is a notable inventor based in Sunnyvale, CA. He has made significant contributions to the field of search advertising through his innovative patent. His work focuses on enhancing the accuracy of advertising auctions, which is crucial in today's digital marketing landscape.

Latest Patents

Chris holds a patent for "Local-search optimization and pricing for rich ad allocation." This patent describes systems, devices, and methods that generate a more accurate search advertising auction. It considers heterogeneous attributes of advertisements for inclusion into available advertisement space. Each advertisement is analyzed to generate a truthful estimated price for reference during online bidding for the advertisement space. This innovation is pivotal for improving the efficiency of online advertising.

Career Highlights

Chris is currently employed at Oath Inc., where he continues to develop and refine his ideas in the realm of advertising technology. His work has had a lasting impact on how advertisements are allocated and priced in competitive online environments.

Collaborations

Chris has collaborated with notable professionals in his field, including Prabhakar Krishnamurthy and Maxim I Sviridenko. These collaborations have further enriched his work and contributed to advancements in advertising technology.

Conclusion

Chris Wilkens is a distinguished inventor whose work in local-search optimization has transformed the landscape of online advertising. His innovative patent and contributions to Oath Inc. highlight his commitment to advancing technology in this vital area.