The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 25, 2020
Filed:
Nov. 23, 2016
Yahoo Holdings, Inc., Sunnyvale, CA (US);
Chris Wilkens, Sunnyvale, CA (US);
Prabhakar Krishnamurthy, Pleasanton, CA (US);
Maxim Sviridenko, New York, NY (US);
Ruggiero Cavallo, New York, NY (US);
Darja Krushevskaja, Mountain View, CA (US);
Oath Inc., New York, NY (US);
Abstract
Systems, devices, and methods generate a more accurate search advertising auction that considers heterogeneous attributes of advertisements for inclusions into an available advertisement space. Each advertisement considered for inclusion into the available advertisement space may be further analyzed to generate a truthful estimated price for reference during an online bidding for the advertisement space.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile