Chiu Wah Kelvin So

Title: Innovations by Chiu Wah Kelvin So in Search and Digital Component Distribution

Introduction

Chiu Wah Kelvin So is a notable inventor based in Mountain View, CA, known for his significant contributions to the fields of search environment retargeting and digital component distribution. With a remarkable tally of 10 patents, So has made impactful advancements that leverage technology to optimize user experience and content delivery.

Latest Patents

Among Chiu Wah Kelvin So's most recent patents is a groundbreaking innovation titled "Retargeting in a search environment." This invention outlines methods, systems, and apparatuses, including computer programs encoded on a storage medium, to retarget content effectively in a search environment. By receiving requests for content items alongside search results pages, the method identifies eligible retargeted content items based on a match of the search query with targeting keywords and user identifiers linked to a retargeting set. The selection process for responsive content items incorporates bids associated with these retargeted content items, enabling a more efficient presentation of relevant results.

Another significant patent of his includes "Modeling distribution of digital components over a network." This invention details systems and apparatuses that facilitate the forecasting of digital component requests based on user information. By analyzing serving logs and utilizing futurized queries, the system determines the similarity between a current request and historical queries. This innovative approach allows for the generation of a forecast output that describes future digital component provisioning.

Career Highlights

Chiu Wah Kelvin So’s career has been characterized by a commitment to pushing the boundaries of technology within Google Inc., where he employs his innovative ideas to enhance digital marketing strategies and user engagement. His work stands as a testament to the importance of research and development in the tech industry, particularly in optimizing search functionality and content delivery systems.

Collaborations

Throughout his career, So has collaborated with accomplished colleagues such as Wei-Hsin Lee and Jacob D. Schonberg. Their collective efforts in research and development reflect a dynamic approach towards tackling complex problems in technology.

Conclusion

Chiu Wah Kelvin So continues to shape the future of technology through his inventive spirit and dedication to innovation. His patents not only reflect his expertise but also represent significant strides in improving how digital content is targeted and distributed. As the digital landscape evolves, So’s contributions will undoubtedly remain influential in the industry.