The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 06, 2013
Filed:
Nov. 04, 2010
Ashish Agarwal, Sunnyvale, CA (US);
Arash Baratloo, Mountain View, CA (US);
Qicheng MA, San Francisco, CA (US);
Vivek Raghunathan, Fremont, CA (US);
Chiu Wah Kelvin SO, Mountain View, CA (US);
Ashish Agarwal, Sunnyvale, CA (US);
Arash Baratloo, Mountain View, CA (US);
Qicheng Ma, San Francisco, CA (US);
Vivek Raghunathan, Fremont, CA (US);
Chiu Wah Kelvin So, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on computer storage media are provided. One example method includes receiving a textual input that forms a part of a user request, the textual input in the form of a prefix that when complete constitutes the request. The method further includes identifying completions based on the prefix, determining one or more content items associated with each completion, computing initial scores including a score for each content item-completion pair including determining a likelihood that a given completion represents the request and a quality of the content item as compared to the completion, computing final scores including scores for each prefix-content item pair using the initial scores, computing a bid for each content item, running an auction to select a content item based on the bids and final scores, and identifying display data associated with the selected content item.