Bruce C Macartney-Filgate

Title: The Innovative Contributions of Bruce C Macartney-Filgate

Introduction

Bruce C Macartney-Filgate is a notable inventor based in Austin, TX, with a remarkable portfolio of eight patents. His work primarily focuses on enhancing systems for web advertising and healthcare reimbursement processes. His innovative contributions have significantly impacted both fields.

Latest Patents

Among his latest patents is the "Web campaign promotion system and method." This invention allows events generated by customer interactions during internet-based sessions to be utilized for tracking the effectiveness of web advertising campaigns. The system collects event occurrences to evaluate whether campaign goals are being met. Campaigns are defined by specific rules that dictate which ad content is displayed to which customers. The event types reported are selected based on the particular needs of each campaign.

Another significant patent is the "Lossless account compression for health care patient benefits eligibility research system and methods." This system determines eligibility for reimbursement of medical claims for patients through computer software. It compares a service provider's patient information against a benefit provider's database of covered persons to ascertain if the patient qualifies for benefits. The service provider records are compressed by grouping all medical claims related to a specific patient into one cluster, represented by a composite medical claim. This composite can then be used to query the benefit provider databases to check if the patient is recognized.

Career Highlights

Bruce has worked with prominent companies such as I2 Technologies, Inc., where he contributed