The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 15, 2014
Filed:
Feb. 21, 2006
Bruce C. Macartney-filgate, Austin, TX (US);
Edelmiro Perez, Jr., Round Rock, TX (US);
Carolyn C. Faour, Austin, TX (US);
Neil Dholakia, Austin, TX (US);
Bruce C. Macartney-Filgate, Austin, TX (US);
Edelmiro Perez, Jr., Round Rock, TX (US);
Carolyn C. Faour, Austin, TX (US);
Neil Dholakia, Austin, TX (US);
Webad Campaign Analytics LP, Austin, TX (US);
Abstract
Events generated by customer interaction during an internet-based session are made available for use by a system for tracking the effectiveness of web advertising campaigns. Event occurrences are collected for evaluation to determine whether campaign goals are being met. Campaigns are defined by rules indicating which ad content is to be displayed to which customers. Event types to be reported are selected depending on the needs of the particular campaign.