Brian Rosenthal

Title: Brian Rosenthal: Innovator in Customized Advertising Technology

Introduction

Brian Rosenthal is a notable inventor based in Mountain View, CA (US). He has made significant contributions to the field of advertising technology, particularly in the area of dynamically customized user-specific advertisements. With a total of 4 patents to his name, Rosenthal's work has had a considerable impact on how advertisements are tailored to individual users.

Latest Patents

Among his latest patents, one focuses on generating dynamically customized user-specific advertisements. In this innovation, a social networking system generates advertisements using an advertisement template and user information from an advertiser. The system retrieves an advertisement template that includes various functions and user information to evaluate the value of these functions. This process allows for the creation of personalized advertisements while maintaining the confidentiality of the user's personal information. Another patent involves generating customized advertisements with undisclosed advertiser content. This approach enables advertisers to obscure the meaning of personal information, allowing communication with users without revealing all details to the social networking system.

Career Highlights

Brian Rosenthal is currently employed at Facebook, Inc., where he continues to develop innovative advertising solutions. His work has been instrumental in enhancing user experience through personalized advertising strategies.

Collaborations

Rosenthal has collaborated with notable colleagues, including Peng Fan and Himanshu Baweja, contributing to the advancement of advertising technologies within the company.

Conclusion

Brian Rosenthal's contributions to the field of customized advertising technology demonstrate his innovative spirit and commitment to enhancing user engagement. His patents reflect a deep understanding of user privacy and the importance of personalized content in today's digital landscape.