The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 12, 2019
Filed:
Dec. 14, 2012
Peng Fan, Hayward, CA (US);
Brian Rosenthal, Mountain View, CA (US);
Himanshu Baweja, Menlo Park, CA (US);
Peng Fan, Hayward, CA (US);
Brian Rosenthal, Mountain View, CA (US);
Himanshu Baweja, Menlo Park, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An entity such as a social networking system generates a dynamically customized user-specific advertisement using an advertisement template and user information from an advertiser. A request is received for an advertisement to display to a user, and the social networking system retrieves an advertisement template that includes one or more functions. The social networking system also retrieves user information to evaluate a value of a function contained in the advertisement. The advertiser can obscure the meaning of personal information from the social networking system, so that when the template and the value of each function are used to generate a dynamically customized user-specific advertisement for display to the user, the advertisement is obscured in some aspect from the social networking system. In this way, the advertiser may communicate with the user without disclosing all of the details of the communication to the social networking system that serves the advertisement.