Company Filing History:
Years Active: 2011-2012
Title: Innovations by Brian James McNamee
Introduction
Brian James McNamee is an accomplished inventor based in Harrington Park, NJ (US). He has made significant contributions to the field of internet advertising through his innovative patents. With a total of 2 patents, McNamee has developed systems that enhance the efficiency of online advertisement inventory management.
Latest Patents
One of McNamee's latest patents is titled "System and method for brokering the sale of internet advertisement inventory as discrete traffic blocks of segmented internet traffic." This management system facilitates the brokering of advertisement impressions between sellers and buyers. It includes a traffic block definition tool that defines parameters for discrete traffic blocks, such as volume and duration. The system also features a sales management tool that associates advertisement content with compensation parameters for each saleable event. Additionally, it directs the placement of the highest yielding advertisement content based on sales event volumes.
Another notable patent by McNamee is also titled "System and method for brokering the sale of internet advertisement inventory as discrete traffic blocks of segmented internet traffic." This patent describes an auction management system that brokers discrete traffic blocks for ad placements. It includes tools for defining traffic block parameters, obtaining buyer compensation parameters, and managing the auction process. The system ensures that the winning buyer's advertisement content is placed within the defined traffic volume and time period.
Career Highlights
McNamee is currently associated with Traffiq, Inc., where he applies his expertise in internet advertising technologies. His work focuses on creating innovative solutions that streamline the advertisement sales process.
Collaborations
Throughout his career, McNamee has collaborated with notable professionals in the field, including Robert Llewellyn Protheroe and Sung Hyun Shin. These collaborations have contributed to the development of advanced advertising technologies.
Conclusion
Brian James McNamee is a prominent inventor whose work in internet advertisement management has led to significant innovations. His patents reflect a deep understanding of the complexities of online advertising, making him a valuable contributor to the industry.