The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 17, 2012
Filed:
Apr. 26, 2008
Robert Llewellyn Protheroe, Falls Church, VA (US);
Sung Hyun Shin, Germantown, MD (US);
Wesley Edward Eugene Swogger, Fairfax Station, VA (US);
Mark Edward Kahn, New York, NY (US);
Dean Craig Vegliante, New York, NY (US);
Jay Phillip Hirschson, New York, NY (US);
Brian James Mcnamee, Harrington Park, NJ (US);
Jarod Reed Caporino, River Edge, NJ (US);
Daniel Jeffrey Ballister, New York, NY (US);
Scott David Reinke, Brick, NJ (US);
Robert Llewellyn Protheroe, Falls Church, VA (US);
Sung Hyun Shin, Germantown, MD (US);
Wesley Edward Eugene Swogger, Fairfax Station, VA (US);
Mark Edward Kahn, New York, NY (US);
Dean Craig Vegliante, New York, NY (US);
Jay Phillip Hirschson, New York, NY (US);
Brian James McNamee, Harrington Park, NJ (US);
Jarod Reed Caporino, River Edge, NJ (US);
Daniel Jeffrey Ballister, New York, NY (US);
Scott David Reinke, Brick, NJ (US);
Traffiq, Inc., New York, NY (US);
Abstract
A management system brokers, between a seller and a buyer, at least a portion of the seller's inventory of advertisement impressions that the seller can render within a web page of internet traffic. The management system comprises a traffic block definition tool adapted to define traffic block parameters for at least two discrete traffic blocks of the advertisement placement. The traffic block parameters for each discrete traffic block comprise a volume parameter and a duration parameter. A sales management tool is adapted to associate advertisement content and a buyer compensation parameter to each salable event. An order fulfillment system: i) directs placement of highest yielding advertisement content if, for each discrete traffic block, a delivered volume of sales events is higher than its minimum fulfillment threshold; and ii) if, for any discrete traffic block, delivered volume of saleable events lower than its minimum fulfillment threshold, directs placement of the advertisement content associated with that discrete traffic block.