Brent L White, Jr

Title: Brent L White, Jr: Innovator in Frequency Response Optimization

Introduction

Brent L White, Jr. is a notable inventor based in Charlotte, NC (US). He has made significant contributions to the field of response rate optimization through his innovative patent. His work focuses on enhancing the effectiveness of marketing strategies by determining optimal frequency ranges for maximizing response rates.

Latest Patents

Brent holds a patent titled "Systems and methods for determining optimal frequency range for maximizing response rate." This patent outlines a method that utilizes Internet Protocol (IP)-level impressions from impression data. The process involves rolling up these impressions to household-level impressions and correlating them with response and conversion rates. By assigning each impression to a frequency bin based on a rolling frequency calculation, Brent's method allows for the determination of relative net funnel efficiencies (NFEs). This is achieved by comparing different frequency bins, each containing frequency-specific impressions, response rates, and conversion rates. The result is a frequency-response profile that is used to produce an optimal frequency range displayed on a client device.

Career Highlights

Brent is currently employed at Tatari, Inc., where he applies his expertise in frequency response optimization. His innovative approach has positioned him as a valuable asset in the company, contributing to the development of effective marketing strategies.

Collaborations

Brent collaborates with talented individuals such as Rudy C Gilmore and Michael D Swinson. Their combined efforts enhance the innovative environment at Tatari, Inc., fostering advancements in marketing technology.

Conclusion

Brent L White, Jr. exemplifies innovation in the field of frequency response optimization. His patent and work at Tatari, Inc. highlight his commitment to improving marketing effectiveness through technology.