The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 07, 2025
Filed:
Apr. 26, 2024
Tatari, Inc., San Francisco, CA (US);
Rudy C. Gilmore, Woodinville, WA (US);
Brent L. White, Jr., Charlotte, NC (US);
Michael D. Swinson, Los Angeles, CA (US);
TATARI, INC., San Francisco, CA (US);
Abstract
A method for determining an optimal frequency range for maximizing the response rate may include Internet Protocol (IP)-level impressions from impression data, rolled up the IP-level impressions to household-level impressions, and then correlate the household-level impressions with response and conversion rates so as to determine impressions with associated attribution. Each impression is assigned to a frequency bin based on a rolling frequency calculation. Relative net funnel efficiencies (NFEs) can then be determined by comparing different frequency bins, each respective frequency bin containing frequency-specific impressions, a frequency-specific response rate, a frequency-specific conversion rate, an NFE determined from the frequency-specific response rate and the frequency-specific conversion rate, and a relative NFE for the respective frequency bin. A frequency-response profile containing the relative NFEs is generated and provided as input to an optimal frequency algorithm so as to produce an optimal frequency range which, in turn, is displayed on a client device.