Bhaskar Parvathaneni

Title: Bhaskar Parvathaneni: Innovator in Media Technology

Introduction

Bhaskar Parvathaneni is a notable inventor based in Cupertino, CA. He has made significant contributions to the field of media technology, holding a total of 4 patents. His work focuses on enhancing the effectiveness of media content delivery and demographic classification.

Latest Patents

One of Bhaskar's latest patents is titled "Demographic classification of media accounts based on media content data." This invention involves a system and method for classifying media accounts into different demographic categories based on the media content associated with those accounts. The demographic classifier estimates the number of media accounts belonging to specific demographic buckets, improving targeted content delivery.

Another significant patent is "Content delivery optimization based on predicted effectiveness of linear content schedule." This invention aims to determine the number of slots required to achieve a desired reach in a media content delivery schedule. It utilizes a simulation framework to predict the necessary slots based on specified reach, optimizing content delivery strategies.

Career Highlights

Bhaskar Parvathaneni is currently employed at Roku, Inc., where he continues to innovate in the media technology space. His work has been instrumental in developing systems that enhance user engagement and content effectiveness.

Collaborations

Some of Bhaskar's notable coworkers include Soudipta Das and Mithal Kothari, who collaborate with him on various projects at Roku, Inc.

Conclusion

Bhaskar Parvathaneni's contributions to media technology through his patents demonstrate his commitment to innovation and improvement in content delivery systems. His work continues to influence the industry and enhance user experiences.