Roku, Inc.

Bhaskar Parvathaneni

Soudipta Das

Mithal Kothari

Raghavendra Sunku

Venkata Yerubandi

Gregory Enriquez

Ricardo Vasquez-sierra

Varun Himamshu

Ricardo Vasqez-Sierra

Scott Huang

Vinay Shetty

Thomas Musser

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for classifying media accounts of a media system into different demographic buckets based on media content data associated with the media accounts, where media content associated with a media account can be accessed by a plurality of members in a household of the media account. A demographic classifier can receive a plurality of media accounts, a plurality of sets of probability scores corresponding to the plurality of media accounts, and a plurality of demographic buckets. The demographic classifier can further estimate, based on public available information, an approximate number of media accounts of the plurality of media accounts belonging to a specific demographic bucket. The demographic classifier can further select the approximate number of media accounts to be included in a set of media accounts assigned to the specific demographic bucket.

Demographic classification of media accounts based on media content data

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for determining an number of slots for achieving a desired reach specified in a media content delivery schedule. The system, apparatus, article of manufacture, method, and/or computer program product aspects is designed with a simulation framework tuned to predict an estimate the needed number of slots based on a reach specified in the delivery schedule.

Content delivery optimization based on predicted effectiveness of linear content schedule

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CUPERTINO, CA, United States of America

Bhaskar Parvathaneni