Ben Haley

Title: The Innovative Mind of Ben Haley

Introduction

Ben Haley is a prominent inventor based in Austin, TX, known for his contributions to the field of online advertising technology. With a total of six patents to his name, Haley has made significant strides in developing systems that enhance the efficiency of real-time bidding for online advertisements.

Latest Patents

One of Haley's latest patents is a system and method for controlling real-time bidding for online advertisements. This innovative method involves a computer-implemented process that communicates with a bidder, an impression server, and an event tracking server. The process begins when the bidder receives a real-time bidding (RTB) request containing an available impression from an exchange. The bidder then places a bid corresponding to the RTB request. The impression server responds to impression requests from a browser, while the event tracking server handles event requests. Campaign performance data is retrieved from these servers and compared to the campaign target, allowing the bidder to make informed decisions on whether to bid for online advertisement impressions based on the campaign performance data.

Career Highlights

Throughout his career, Ben Haley has worked with notable companies such as CA, Inc. and Maxpoint Interactive, Inc. His experience in these organizations has contributed to his expertise in the field of online advertising and technology.

Collaborations

Some of his notable coworkers include Michael Els and Damien Harris, who have collaborated with him on various projects throughout his career.

Conclusion

Ben Haley's innovative contributions to online advertising technology, particularly in real-time bidding systems, showcase his expertise and dedication to advancing the field. His work continues to influence the way advertisements are managed and optimized in the digital landscape.