Ca, Inc.

Maxpoint Interactive, Inc.

Valassis Digital Corp.

Ben Haley

Michael Els

Damien Harris

Kurt Carlson

Christopher Farmer

Chris Farmer

Cathy Fulton

David Jordan

Jason Graves

A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises communicating with a bidder and an impression server and an event tracking server. The bidder receives a real-time bidding (RTB) request containing an available impression from an exchange and places a bid corresponding to the RTB request. The impression server receives impression requests from a browser and responds to the impression requests from the browser. The event tracking server receives event requests from the browser and responds to event requests from the browser. Campaign performance data is retrieved from one or more of the impression server and the event tracking server and compared to the campaign target. The bidder is notified whether to bid for online advertisement impressions based on the campaign performance data.

System and method for controlling real-time bidding for online advertisements

The disclosure presents a system, method, and computer readable medium for computing network latencies. Network devices using flow processors create network traffic summary information in the form of flow records. A harvester may gather, process, and analyze flow records to find matching flows. Using matching flows, a harvester computes the latency, either one-way or round-trip, between two devices on the network. This information may be exported or stored on other devices on the network. The teachings of the present disclosure enable wide network coverage through the use of existing network traffic summary records. Further, the present disclosure mitigates network slowdowns associated with monitoring equipment. The present disclosure also reduces or eliminates the need for clock synchronization between devices on the network.

System, method, and computer readable medium for measuring network latency from flow records

A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises receiving a real-time bidding (RTB) request from a bidder. The RTB request contains a campaign target. An online advertisement campaign corresponding to the RTB request is placed. Campaign performance data is received from an impression server and/or an event server. The campaign performance data is compared to the campaign target. Based on the result of comparison, it is determined whether to enable or disable the online advertisement campaign.

A method and system for transforming an integrated webpage into native text and image representations. A webpage containing an embedded object is loaded into a browser. A portable text representation of an image of the embedded object is captured by invoking the embedded object to rasterize itself. The portable text representation is then streamed to a web server and converted to a native image representation. A URL is generated for the native image representation and the embedded object on the integrated webpage is replaced with its native image representation.

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Austin, TX, United States of America

Ben Haley