Balwinder S Samra

Title: **Balwinder S. Samra: Innovator in Customer Lead Generation and Marketing Analysis**

Introduction

Balwinder S. Samra is a prolific inventor based in Leeds, GB, known for his innovative contributions to the fields of customer lead generation and marketing trend analysis. With a total of five patents to his name, Samra has made significant strides that enhance the way businesses approach customer engagement and marketing effectiveness.

Latest Patents

Two of his latest patented innovations include:

1. **Methods and Systems for Supplying Customer Leads to Dealers** - This patent discloses a method for generating customer leads tailored for dealers in the sales domain, such as banking products like loans. The method utilizes a customer information database to predict which customers are likely to respond to offers, the timing of their responses, and ultimately generates a list of potential customers for dealers.

2. **Methods and Systems for Analyzing Historical Trends in Marketing Campaigns** - This invention employs models to evaluate marketing campaign data, utilizing database scores and OLAP (Online Analytical Processing) multidimensional structures. The mathematical algorithms within these models assess customer behavior, including propensity to attrite or default, enabling companies to optimize their marketing strategies through targeted segmentation.

Career Highlights

Balwinder Samra works with General Electric Capital Corporation, where he has applied his inventive expertise to advance the company's marketing and sales strategies. His contributions through patented methods have been instrumental in bridging the gap between potential customers and dealers, improving overall business performance.

Collaborations

Throughout his career, Samra has collaborated with leading professionals in his field, including Oumar Nabe and David J. Fogarty. These collaborations have led to the development of groundbreaking solutions that continue to impact how marketing and sales functions are executed in the industry.

Conclusion

Balwinder S. Samra's innovative work in customer lead generation and marketing analysis highlights the vital role of inventions in modern business practices. His patents not only exemplify his creativity and forward-thinking approach but also serve as valuable resources for companies aiming to enhance customer engagement and marketing efficacy. As the landscape of marketing continues to evolve, inventors like Samra will remain at the forefront, driving the innovations that shape the future.