General Electric Capital Corporation

Balwinder S Samra

Oumar Nabe

David J Fogarty

Ian R Bell

A method is disclosed for generating customer leads for use by dealers attempting to sell a product, for example a loan product. The method is implemented on a system and includes providing a database of customer information, predicting a propensity for one or more customers within the database to respond to an offer, predicting when the customers will respond to the offer, generating a potential customer list, and providing the potential customer list to one or more dealers.

Methods and systems for supplying customer leads to dealers

Method and systems using models for evaluating marketing campaign data in the form of database scores, stored procedures, and OLAP multidimensional structures. Models are used to target segments for marketing. The models are mathematical algorithms that map customer and/or account attributes such as, a customer's propensity to attrite, default on payments, and expected profitability. The method includes the steps of evaluating models using OLAP structures based on campaign drivers, that can segment gains charts to discover where a model is under performing and evaluating models performance over time to discover user defined trends.

Methods and systems for analyzing historical trends in marketing campaigns

Methods and systems for increasing efficiency of a marketing campaign are disclosed. The method uses a system including a database containing customer demographic data and includes the steps of building models of predicted customer profiles and generating scores for prospective customers in the database based on predicted customer profiles.

Methods and systems for creating models for marketing campaigns

Methods and systems for increasing the efficiency of marketing campaigns are disclosed. A targeting engine is used for analyzing data input and generating data output. The method includes the steps of using historical data to determine a target group based upon a plurality of embedded models and directing the marketing campaign towards the target groups flagged by the models.

Methods and systems for defining targeted marketing campaigns using embedded models and historical data

Methods and systems for analyzing the success of a marketing campaign by using campaign results and an original campaign database are disclosed. The method includes the steps of profiling results of the marketing campaign against a list of user defined dimensions (analytic models may be used to derive dimensions) and assigning a score to the results of the marketing campaign.

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Leeds, United Kingdom

Balwinder S Samra