This inventor holds 2 USPTO granted patents and 2 published patent applications. Top assignee: Taboola.com Ltd.. Active years: 2016-2017.
Location History:
- Rishin LeZion, IL (2016)
- Rishon LeZion, IL (2017)
Company Filing History:
Years Active: 2016-2017
Title: Aviv Sinai: Innovator in Click Through Rate Estimation
Introduction
Aviv Sinai is a notable inventor based in Rishon Lezion, Israel. He has made significant contributions to the field of click through rate (CTR) estimation, holding a total of 2 patents. His work focuses on developing methods and systems that enhance the accuracy of CTR predictions in various display situations.
Latest Patents
One of Aviv Sinai's latest patents involves a method, system, and program storage device for estimating click through rate (CTR) of a pair of source and recommendation. The source comprises a plurality of slots, each configured to present a served recommendation. The CTR estimation process begins by determining an estimated calibration CTR coefficient for each slot. This information is then utilized to calculate an estimated CTR of a given slot when served with a specific recommendation in a particular source.
Career Highlights
Aviv Sinai is currently associated with Taboola.com Ltd., where he applies his expertise in CTR estimation. His innovative approaches have contributed to the advancement of digital advertising technologies, making him a valuable asset in his field.
Collaborations
Some of Aviv Sinai's coworkers include Gil Chamiel and Lior Golan, who collaborate with him on various projects within the company.
Conclusion
Aviv Sinai's work in click through rate estimation showcases his innovative spirit and dedication to improving digital advertising methodologies. His contributions are paving the way for more effective online marketing strategies.