The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 18, 2017
Filed:
Jan. 14, 2016
Taboola.com Ltd, Tel Aviv, IL;
Gil Chamiel, Tel Aviv, IL;
Lior Golan, Tel Aviv, IL;
Asaf Rubin, Moshav Herev Le'et, IL;
Aviv Sinai, Rishon LeZion, IL;
Moshe Salomon, Elazar, IL;
Alon Pilberg, Ramat Gan, IL;
TABOOLA.COM LTD, Tel Aviv, IL;
Abstract
The presently disclosed subject matter includes at least a method, system and a program storage device of estimating click through rate (CTR) of a pair of source and recommendation, the source comprising a plurality of slots, each slot configured to present a served recommendation. The CTR estimation is performed by first determining an estimated calibration CTR coefficient for each slot and then using this information for calculating an estimated CTR of a given slot when served with a given recommendation in a given source.