Company Filing History:
Years Active: 2017-2022
Title: The Innovative Mind of Atul Kumar Shrivastava
Introduction
Atul Kumar Shrivastava is an accomplished inventor based in Noida, India. He holds four patents that showcase his expertise in machine learning and digital content analytics. His innovative contributions have significantly advanced the fields of targeted marketing and audience forecasting.
Latest Patents
Among his latest patents is a pioneering innovation titled "Machine learning-based generation of target segments." This patent describes techniques for leveraging machine learning within a digital medium environment. A segment targeting system is employed to generate training data that trains a machine learning model to predict the strength of the correlation between a set of users and defined demographics. Furthermore, it predicts the likelihood that users will visit specific digital content platforms, facilitating more effective targeting of digital content.
Another notable patent is "Audience forecasting for digital video content." This innovation outlines techniques and systems that enable an analytics system to generate forecast values for audience impressions of subsequent digital video content. In this approach, an analytics system creates a linear regression model using historical audience segment data to predict future audience impressions, proving invaluable for content creators.
Career Highlights
Atul has made significant contributions during his tenure at renowned companies such as Adobe, Inc. and Adobe Systems Inc. His work in these high-profile environments has not only provided him with valuable experiences but has also allowed him to influence the landscape of digital analytics and user-targeting strategies.
Collaborations
Throughout his career, Atul has collaborated with talented professionals, including Praveen Kumar Goyal and Ashish Duggal. These collaborations have enriched his work and propelled innovative solutions in the tech industry.
Conclusion
Atul Kumar Shrivastava embodies the spirit of innovation through his dedication to advancing technology. His patents reflect a deep understanding of machine learning applications and audience engagement strategies, making him a distinguished figure in the realm of digital content analytics. As technology continues to evolve, his contributions will undoubtedly play a pivotal role in shaping the future of targeted marketing and user experience.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.