The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 27, 2022
Filed:
Oct. 23, 2018
Adobe Inc., San Jose, CA (US);
Praveen Kumar Goyal, Noida, IN;
Piyush Gupta, Noida, IN;
Nikaash Puri, New Delhi, IN;
Balaji Krishnamurthy, Noida, IN;
Arun Kumar, Ghaziabad, IN;
Atul Kumar Shrivastava, Noida, IN;
Adobe Inc., San Jose, CA (US);
Abstract
Techniques are described for machine learning-based generation of target segments is leveraged in a digital medium environment. A segment targeting system generates training data to train a machine learning model to predict strength of correlation between a set of users and a defined demographic. Further, a machine learning model is trained with visit statistics for the users to predict the likelihood that the users will visit a particular digital content platform. Those users with the highest predicted correlation with the defined demographic and the highest likelihood to visit the digital content platform can be selected and placed within a target segment, and digital content targeted to the defined demographic can be delivered to users in the target segment.