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Years Active: 2013-2021
Title: Aruna Rajan: Innovator in Automated Content Campaigns
Introduction
Aruna Rajan is a notable inventor based in Bengaluru, India. He has made significant contributions to the field of technology, particularly in the area of automated content generation. With a total of 4 patents to his name, Rajan's work focuses on optimizing performance through innovative methodologies.
Latest Patents
One of his latest patents is titled "Automated generation of directed content campaigns." This invention provides technologies for the automated generation of directed content campaigns that can be optimized for performance. The process involves generating a group of variations of attributes that define a directed content campaign and allocating traffic weights for respective impressions in a media outlet channel. The traffic weights are iteratively updated using a machine-learning model based on current performance metrics until a termination criterion is satisfied. After the updates, variations with traffic weights exceeding a threshold are selected for subsequent utilization.
Another significant patent is "Prioritizing client accounts." This method and system prioritize accounts by receiving operational metrics and data values associated with those metrics. The data is aggregated, and noisy data is removed to calculate statistical averages related to account performance. Each account is modeled as a collection of operational performance variables and key performance indicators, leading to the generation of a ranking list.
Career Highlights
Aruna Rajan has worked with prominent companies such as IBM and Amazon Technologies, Inc. His experience in these organizations has contributed to his expertise in developing innovative solutions that enhance operational efficiency and performance.
Collaborations
Rajan has collaborated with talented individuals in his field, including Nithya Rajamani and Yashal Shakti Kanungo. These collaborations have fostered a creative environment that encourages the development of groundbreaking technologies.
Conclusion
Aruna Rajan's contributions to automated content generation and account prioritization demonstrate his innovative spirit and commitment to advancing technology. His work continues to influence the industry and inspire future inventors.