The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 21, 2021
Filed:
Jul. 20, 2020
Amazon Technologies, Inc., Seattle, WA (US);
Yashal Shakti Kanungo, Bangalore, IN;
Sumit Negi, Bangalore, IN;
Aruna Rajan, Bangalore, IN;
Meghana S. Shivanand Rajamane, Shoreline, WA (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
Technologies are provided for automated generation of directed content campaigns. The generated campaign can be optimized for performance. In some embodiments, a group of variations of attributes that define a directed content campaign can be generated and allocated traffic weights for respective impressions of the directed content campaign in a media outlet channel. The traffic weights can then be iteratively updated until a termination criterion is satisfied. At each iteration, the traffic weight can be updated by applying a machine-learning model to current performance metric values of respective impressions corresponding to the traffic weights. After termination of the updates to the traffic weights, a particular set of variations having traffic weights exceeding a threshold can be selected as directed content campaign having satisfactory performance. Those variations can be supplied to a requestor device for subsequent utilization.