Company Filing History:
Years Active: 2019-2023
Title: Ari Buchalter: Innovator in Digital Advertising Technology
Introduction
Ari Buchalter is a notable inventor based in New York, NY (US), recognized for his contributions to the field of digital advertising technology. With a total of 4 patents, he has made significant strides in developing methods and systems that enhance the effectiveness of digital ad-bidding platforms.
Latest Patents
One of Ari's latest patents focuses on methods, systems, and devices for counterfactual-based incrementality measurement in digital ad-bidding platforms. This innovative approach utilizes randomization and a correction for auction win bias, which eliminates the need to identify counterfactual winner types in the control group. By implementing this method, the platform can estimate impact at the individual consumer level. Additionally, confidence levels can be determined using Gibbs sampling in the context of causal analysis, even in the presence of non-compliance.
Career Highlights
Ari currently works at MediaMath, Inc., where he continues to develop cutting-edge solutions for digital advertising. His work has been instrumental in advancing the capabilities of ad-buying platforms, making them more efficient and effective for advertisers.
Collaborations
Ari collaborates with talented professionals in his field, including Prasad Chalasani and Ezra Winston. Their combined expertise contributes to the innovative environment at MediaMath, Inc.
Conclusion
Ari Buchalter's work in digital advertising technology exemplifies the impact of innovation in the industry. His patents and collaborations reflect a commitment to enhancing the effectiveness of digital ad-bidding platforms.