The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 05, 2019
Filed:
Aug. 02, 2017
Applicant:
Mediamath, Inc., New York, NY (US);
Inventors:
Prasad Chalasani, New York, NY (US);
Ari Buchalter, New York, NY (US);
Ezra Winston, New York, NY (US);
Jaynth Thiagarajan, New York, NY (US);
Assignee:
MediaMath, Inc., New York, NY (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06N 7/00 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0275 (2013.01); G06N 7/005 (2013.01); G06Q 30/0243 (2013.01); G06Q 30/0277 (2013.01);
Abstract
A digital ad-buying platform uses counterfactual-based incrementality measurement by implementing randomization and/or a correction for auction win bias to avoid the need to identify counterfactual winner types in the control group. This approach can estimate impact at the individual consumer level. Confidence levels can be determined using Gibbs sampling in the context of causal analysis in the presence of non-compliance.