Location History:
- Dwarka, IN (2016)
- New Delhi, IN (2017 - 2019)
Company Filing History:
Years Active: 2016-2019
Title: Anuj Jain: Innovator in Audience Management Technologies
Introduction
Anuj Jain is a prominent inventor based in New Delhi, India, known for his contributions to audience management technologies. With a total of 8 patents to his name, Jain has made significant strides in enhancing how campaigns are targeted and analyzed in the digital landscape.
Latest Patents
One of Jain's latest patents focuses on creating audience segments for campaigns. This innovation involves an audience manager that is configured to create a video audience segment associated with a video by storing user identifiers of users who viewed the video. The identifiers are received from a client player each time a video is played. Additionally, the audience manager extracts demographic information from a demographic report associated with the video and merges user identifiers from multiple video audience segments to generate a target audience segment for campaigns. Another notable patent involves associating social comments with individual assets used in a campaign. This process includes publishing a campaign with various assets to social networks and collecting comments to attribute each comment to an individual asset. The resulting social metadata enhances the metadata of the individual asset, providing valuable insights for campaign effectiveness.
Career Highlights
Anuj Jain has worked with leading companies in the tech industry, including Adobe Systems Inc. and Adobe, Inc. His experience in these organizations has allowed him to develop and refine his innovative ideas, contributing to the advancement of audience management technologies.
Collaborations
Throughout his career, Jain has collaborated with notable professionals such as Ashish Duggal and Atul Kumar Shrivastava. These collaborations have further enriched his work and expanded the impact of his inventions.
Conclusion
Anuj Jain's innovative contributions to audience management technologies demonstrate his expertise and commitment to enhancing digital marketing strategies. His patents reflect a deep understanding of user engagement and campaign effectiveness, positioning him as a key figure in the field.