The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 03, 2017
Filed:
Nov. 12, 2013
Applicant:
Adobe Systems Incorporated, San Jose, CA (US);
Inventors:
Assignee:
ADOBE SYSTEMS INCORPORATED, San Jose, CA (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04H 20/14 (2008.01); H04N 5/445 (2011.01); H04N 21/81 (2011.01); H04N 21/454 (2011.01); H04N 21/431 (2011.01); H04N 21/234 (2011.01); H04N 21/432 (2011.01); H04N 21/442 (2011.01); H04N 21/8355 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 21/23424 (2013.01); H04N 21/4316 (2013.01); H04N 21/4325 (2013.01); H04N 21/44222 (2013.01); H04N 21/454 (2013.01); H04N 21/8355 (2013.01);
Abstract
A computer implemented method and apparatus for improving viewer engagement in video advertising. The method comprises configuring a plurality of skip options for presentation in advertising content, such that each skip option of the plurality of skip options is presented in series for a limited duration during display of the advertising content until a presented one of the skip options is selected.