The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 27, 2016

Filed:

Jul. 27, 2015
Applicant:

Adobe Systems Incorporated, San Jose, CA (US);

Inventors:

Raman Gupta, Bahadurgarh, IN;

Neha Saxena, New Delhi, IN;

Anuj Jain, Dwarka, IN;

Assignee:

Adobe Systems Incorporated, San Jose, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 5/445 (2011.01); H04N 21/475 (2011.01); H04N 21/422 (2011.01); H04N 21/258 (2011.01); H04N 21/25 (2011.01); H04N 21/442 (2011.01); H04N 21/466 (2011.01); H04N 21/2668 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/4755 (2013.01); H04N 21/251 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/42203 (2013.01); H04N 21/44222 (2013.01); H04N 21/4667 (2013.01); H04N 21/4668 (2013.01); H04N 21/812 (2013.01);
Abstract

Video character-based content targeting is described. In one or more embodiments, users make selections of characters in video content in conjunction with playback of the video content. For example, a user is prompted during playback of video content to select a character in the video content that the user likes. An indication is received of selections made by the user of one or more characters, each of which is associated with information that describes a degree to which the character exhibits a plurality of personality attributes. Once received, the user's selections of the one or more characters from the video content are analyzed. In particular, the selections are analyzed to ascertain a degree to which the user identifies with the plurality of personality attributes. The degree to which the user is determined to identify with the plurality of personality attributes is then used to control communication of content to the user.


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