Andy Atherton

Title: The Innovative Mind of Andy Atherton

Introduction

Andy Atherton is a notable inventor based in San Francisco, CA. He has made significant contributions to the field of electronic advertising through his innovative ideas and patents. His work focuses on enhancing the efficiency of advertising scheduling, which is crucial in today's digital landscape.

Latest Patents

Atherton holds a patent for a "Method and system for scheduling electronic advertising." This patent outlines a method for scheduling advertising that includes estimating the fraction of delivered advertisement impressions that result in user responses for various advertising contracts. It also involves estimating the value per impression for each contract and scheduling the advertising line under the contract with the highest value per impression at the next available advertising window. This innovative approach aims to optimize advertising effectiveness and maximize user engagement.

Career Highlights

Andy Atherton is currently employed at Yahoo! Inc., where he continues to develop and refine his ideas in the realm of electronic advertising. His work at Yahoo! has allowed him to collaborate with other talented professionals in the industry, further enhancing his contributions to the field.

Collaborations

Some of Atherton's coworkers include Michael David Bigby and Britton Glasser, who have worked alongside him in various projects at Yahoo! Inc. Their collaboration has fostered a creative environment that encourages innovation and the development of new ideas.

Conclusion

Andy Atherton's contributions to electronic advertising through his patent and work at Yahoo! Inc. highlight his innovative spirit and dedication to improving advertising strategies. His work continues to influence the industry and pave the way for future advancements in advertising technology.