The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 03, 2013
Filed:
Jun. 28, 2004
Michael Bigby, San Jose, CA (US);
Britton Glasser, San Francisco, CA (US);
Adam Taisch, San Francisco, CA (US);
Andy Atherton, San Francisco, CA (US);
Harry Fung, Milpitas, CA (US);
Michael Bigby, San Jose, CA (US);
Britton Glasser, San Francisco, CA (US);
Adam Taisch, San Francisco, CA (US);
Andy Atherton, San Francisco, CA (US);
Harry Fung, Milpitas, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A method for scheduling advertising comprises the steps of: estimating a respective fraction of delivered advertisement impressions that result in a response from a user for each of a plurality of advertising contracts, estimating a value per impression for each of the advertising contracts, and scheduling an advertising line under the contract having the highest value per impression at a next available advertising window.