Company Filing History:
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Years Active: 2006-2011
Title: The Innovative Mind of Andrew House
Introduction
Andrew House is a notable inventor based in Foster City, CA (US). He has made significant contributions to the field of technology, particularly in the realm of advertisement systems and user profiling. With a total of 2 patents, his work has influenced how advertisements are integrated into various environments.
Latest Patents
One of Andrew House's latest patents focuses on advertisement insertion, profiling, impression, and feedback. This patent provides various apparatuses, methods, and systems for the insertion of advertisements in different environments. It also discloses methods for profiling users, registering advertisement impressions, and generating feedback in response to advertisement viewing. Another significant patent involves a method and system for enabling optional customer election of auxiliary content provided on detachable local storage media during access to primary content over a network. This system maintains a database of interactive or non-interactive primary content, which is accessed from a server station. When a customer accesses the server, the desired primary content is downloaded into the game console along with identifying information from a customer database. This information triggers auxiliary content, such as advertisements, for playback in the game console, and records are kept for billing purposes.
Career Highlights
Andrew House has had a distinguished career, working with prominent companies such as Sony Computer Entertainment Inc. and Sony Computer Entertainment America LLC. His experience in these organizations has allowed him to develop innovative solutions that enhance user engagement and advertising effectiveness.
Collaborations
Throughout his career, Andrew has collaborated with notable individuals in the industry, including Masayuki Chatani and Ken Kutaragi. These collaborations have contributed to the advancement of technology in the gaming and advertising sectors.
Conclusion
Andrew House is a pioneering inventor whose work has significantly impacted the integration of advertisements in technology. His innovative patents and career achievements reflect his dedication to enhancing user experiences and shaping the future of advertising.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.