Sony Corporation

Sony Computer Entertainment Inc.

Sony Computer Entertainment America LLC

Sony Corporation Entertainment America LLC

Andrew House

Masayuki Chatani

Gary M Zalewski

Ken Kutaragi

Glen Van Datta

Kan Ebisawa

Shinichi Okamoto

Keiso Shimakawa

Makoto Kubo

Yutaka Kagiwada

Various apparatus, methods and systems for insertion of advertisements in various environments are provided. Apparatus, methods and systems for profiling users, registering advertisement impressions and generating feedback in response to advertisement viewing are also disclosed.

Advertisement insertion, profiling, impression, and feedback

Interactive or non-interactive primary content for which value is expected to be paid, is maintained in a contents database and accessed from a server station over a network. A customer database containing identifying information about persons accessing the system is maintained on the server side. When the customer accesses the server system over a network, the desired primary content is downloaded into the game console together with accessing identifying information about the client from the customer database. On the basis of the identifying information, auxiliary content, such as advertisements, is triggered for playback in the game console. Information concerning viewing of the auxiliary content is recorded and uploaded to the server. The playback record of the auxiliary content is used as a basis for billing the client and advertisers for valuable content. The auxiliary content is provided on a detachable storage medium such as a CD-ROM or a DVD.

Method and system for enabling optional customer election of auxiliary content provided on detachable local storage media during access of primary content over a network and for collecting data concerning viewed auxiliary content

Growing community of inventors

Foster City, CA, United States of America

Andrew House