Company Filing History:
Years Active: 2012
Title: Innovations by Andreas Paffenholz
Introduction
Andreas Paffenholz is a notable inventor based in Troisdorf, Germany. He has made significant contributions to the field of marketing technology, holding 2 patents that enhance the efficiency of marketing project management. His work focuses on developing systems and methods that streamline the search and organization of marketing-related data.
Latest Patents
Paffenholz's latest patents include innovative tools for filtered searches of marketing project information. One of his patents, titled "Marketing Project Filter Search Tools," provides systems and methods to enable filtered searches of marketing-related data. This invention extracts marketing project information, including activities, promotions, and campaigns, from existing marketing system databases. The extracted information is then restructured into a hierarchical series of selectable nodes, which can be grouped into categories such as time, accounts, products, agreements, or marketing plan tabs. Once nodes are selected and a search is activated, results can be presented in a list or Gantt chart format. The Gantt chart may include additional information such as date ranges, key performance indicators (KPIs), and trade spends, which can vary based on user roles and selected nodes.
Another patent by Paffenholz, "Customizable Marketing Project Interfaces," shares similar functionalities. It also focuses on enabling filtered searches of marketing-related data and restructuring the information into a user-friendly format. This innovation aims to enhance the usability of marketing systems, making it easier for users to access and analyze relevant data.
Career Highlights
Andreas Paffenholz is currently employed at SAP AG, a leading software company known for its enterprise resource planning solutions. His role involves leveraging his expertise in marketing technology to develop innovative solutions that meet the needs of businesses in a rapidly evolving market.
Collaborations
Throughout his career, Paffenholz has collaborated with talented professionals, including Timo Wagenblatt and Sandra Bicker. These collaborations have contributed to the development of effective marketing solutions that benefit various organizations.
Conclusion
Andreas Paffenholz is a distinguished inventor whose work in marketing technology has led to the development of valuable tools for businesses. His patents reflect a commitment to improving the efficiency of marketing project management, making significant strides in the industry.