This inventor holds 2 USPTO granted patents and 1 published patent application. Top assignees: Compete, Inc., Comscore, Inc.. Active years: 2015-2020.
Company Filing History:
Years Active: 2015-2020
Title: Innovations by Amit Phansalkar
Introduction
Amit Phansalkar is an accomplished inventor based in Newton, MA (US). He has made significant contributions to the field of technology, particularly in the areas of clickstream analysis and internet traffic measurement. With a total of 2 patents, his work has paved the way for advancements in understanding user behavior online.
Latest Patents
Phansalkar's latest patents include innovative methods and systems for clickstream analysis. One patent focuses on determining actionable insights related to a path to purchase. This involves collecting web browser click events across multiple websites through a data collection agent (DCA) and recording user online activity at a data collection server (DCS). The system filters user activity to identify shopping touch-points based on sales transaction data. Additionally, it calculates engagement, influence, and opportunity indices to enhance user experience.
Another notable patent involves a hybrid method for estimating internet traffic. This method analyzes a census-based measurement of internet traffic for specific websites and incorporates clickstream data from users displaying identified characteristics. By determining the behavioral composition of a target population, the method produces estimates of user activity across the internet.
Career Highlights
Throughout his career, Amit Phansalkar has worked with prominent companies such as Compete, Inc. and Comscore, Inc. His experience in these organizations has contributed to his expertise in data analysis and internet measurement.
Collaborations
Phansalkar has collaborated with notable professionals in the field, including Alon H Landa and Jonathan H Novick. These collaborations have further enriched his work and expanded the impact of his innovations.
Conclusion
Amit Phansalkar's contributions to technology through his patents and career achievements highlight his role as a significant inventor in the field of data analysis and internet traffic measurement. His innovative methods continue to influence how user behavior is understood and analyzed online.