The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 25, 2020
Filed:
Jun. 20, 2014
Comscore, Inc., Reston, VA (US);
Amit Phansalkar, Newton, MA (US);
Anna Zaozerskaya, Cambridge, MA (US);
Christopher J. Mahoney, Brighton, MA (US);
Margaret Hung, New York, NY (US);
Comscore, Inc., Reston, VA (US);
Abstract
Methods and systems are provided herein for collecting web browser click events across a plurality of web sites from a data collection agent (DCA), as a click-stream, at a data collection server (DCS) to record and provide user on-line activity, filtering the user online activity to include activity from a time period prior to a sale from the sales transaction data and identifying one or more shopping touch-points based on the filtered user online activity and the sales transaction data. Further, an engagement index, an influence index, and an opportunity index is calculated. A digital touch-points facility may perform the identifying and calculating.