Alexander R Hood

Title: Innovations of Alexander R Hood

Introduction

Alexander R Hood is a notable inventor based in Oakland, CA (US). He has made significant contributions to the field of advertising technology, holding a total of 9 patents. His work focuses on systems and methods that enhance the effectiveness of advertising campaigns across various media channels.

Latest Patents

One of his latest patents is titled "System and method for executing an advertising campaign that incrementally reaches unexposed target viewers." This invention discloses methods for enabling incremental reach for an advertising campaign across multiple screens and channels. The process involves uploading a base TV/media plan, monitoring targeted exposed viewers, and identifying unexposed target viewers. Additional media channels used by these unexposed viewers are found, and they are matched with pricing and media availabilities from various media directories. The analysis continues until the selected advertisement budget is fully allocated.

Another significant patent is "Planning and executing a strategic advertising campaign." This invention outlines systems and methods for planning, executing, reviewing, and reporting the results of an advertising campaign on TV. A demand-side platform receives ad slot opportunities from TV programming sources and analyzes them to produce a prioritized list of placement opportunities. The analysis considers past viewership data and desired targeting characteristics, establishing scores for each ad slot based on projected on-target impressions and costs.

Career Highlights

Throughout his career, Alexander has worked with prominent companies such as Adobe, Inc. and Adobe Systems Inc. His experience in these organizations has allowed him to refine his skills in advertising technology and innovation.

Collaborations

Alexander has collaborated with notable individuals in the industry, including Greg Collison and Jason Lopatecki. These partnerships have contributed to the development of his innovative ideas and patents.

Conclusion

Alexander R Hood is a distinguished inventor whose work in advertising technology has led to multiple patents that enhance the effectiveness of advertising campaigns. His contributions continue to shape the industry and provide valuable insights into strategic advertising methods.