Adobe, Inc.

Intuit, Inc.

Tubemogul, Inc.

Alexander R Hood

Greg Collison

Jason Lopatecki

David Innes-Gawn

Justin K Sung

Nikhil Belsare

Albert Lim

Antoine Barbier

John M Trenkle

John Robert Shapiro

Systems and methods are disclosed for enabling incremental reach for an advertising campaign, across multiple screens/channels. In some embodiments, a base TV/media plan is uploaded, and targeted exposed viewers are monitored. Unexposed target viewers are identified. Additional media channels that unexposed viewers use are found. Unexposed viewers are matched with pricing and media avails from one or more media directories. Media avails are then analyzed along with incremental on-target impressions. Targeted avails for unexposed viewers are then determined, based on lowest incremental cost and largest incremental reach are added to a current cross-screen plan. An analysis to find new unexposed viewers is then re-run to determine the next-most cost effective avails. The above steps are repeated or looped until a selected advertisement budget has been allocated. User interface embodiments for these methods are also disclosed.

System and method for executing an advertising campaign that incrementally reaches unexposed target viewers

Systems and methods are disclosed for planning, executing, reviewing, and reporting the results of an advertising campaign to be run on TV. A demand-side platform receives ad slot opportunities from TV programming sources, and analyzes the ad slots to produce a prioritized list of placement opportunities for the advertising campaign to be presented to advertiser/clients. Each ad slot is analyzed with respect to past viewership data and with respect to desired targeting characteristics that may include conventional age and gender targeting, or additionally strategic targeting characteristics. Scores are established for each ad slot with respect to numbers of projected on-target impressions and/or a cost for projected on-target impressions. The scores are sorted to produce the prioritized list. Projected results can be viewed with respect to any or all of network, day, and daypart. After a campaign has completed, viewership data representing actual results is acquired, processed, and reported.

Planning and executing a strategic advertising campaign

Systems and methods for planning, executing, and reporting a strategic advertising campaign for television

Systems and methods are disclosed for analyzing a fused sample of viewership data to determine a behavior profile of online viewers who watched and/or didn't watch certain TV advertisements, where the TV advertisements are aligned with campaign targeting characteristics desired by an advertiser/client working with a demand side platform. Then, a campaign targeting plan is developed for dividing an advertising budget between digital media and TV impressions. The digital media portion of the campaign profiles Media Properties (MPs) contained in a historical database from past digital advertising campaigns across multiple digital formats and screens, and aligns digital ad placement with MPs having desired targeting characteristics. An optimized apportionment is automatically produced between TV and digital media spending based on an advertiser/client's goals of duplicating or not duplicating viewership of an advertisement between TV and digital media, or alternately based on cost alone. Alternately, the apportionment can be guided interactively.

Systems and methods for planning and executing an advertising campaign targeting TV viewers and digital media viewers across formats and screen types

A method for displaying personalization functionality includes sending information for a user to a server, receiving personalization data from the server with number(s) of entities similar to the user and a personalization action, displaying a number of entities similar to the user, displaying another number of entities similar to the user, displaying the personalization action, and performing the personalization action.

Displaying personalization functionality and highlighting work performed

Growing community of inventors

Oakland, CA, United States of America

Alexander R Hood