Albert Vollrath

Title: Albert Vollrath: Innovator in Automated Broadcast Advertising

Introduction

Albert Vollrath is a notable inventor based in Evanston, IL (US). He has made significant contributions to the field of advertising technology. His innovative work focuses on enhancing the efficiency of broadcast advertising transactions.

Latest Patents

Vollrath holds a patent for an "Automated Broadcast Advertising Transaction System and Method." This system and method synchronize broadcast advertising inventory data between a broadcast vendor system and a media buyer's media resource planning system. It features a database that stores advertising inventory data received from both systems. A matching application communicates with the database to compare previous and revised packages of advertising inventory data. An analysis application allows users to review the comparison results and directs the uploading of revised advertising data to the media buyer's resource planning system.

Career Highlights

Vollrath is currently employed at Starcom Mediavest Group, Inc., where he continues to innovate in the advertising sector. His work has been instrumental in streamlining processes within the industry.

Collaborations

One of his notable coworkers is Stephen Poulin, with whom he collaborates on various projects.

Conclusion

Albert Vollrath's contributions to automated broadcast advertising demonstrate his commitment to innovation in the advertising technology landscape. His patent reflects a significant advancement in synchronizing advertising data, which is crucial for media buyers and vendors alike.